| by Cara Lui | No comments

All-Time-Classic Minecraft’s Expansion Strategies On Mobile Platform

On the tenth birthday of Minecraft, Microsoft announced that the classic sandbox game has surpassed Tetris as the best-selling video game of all time with more than 176 million copies sold. Since its launch in 2011, Minecraft: Pocket Edition has been staying at the top of iTunes paid app rank consistently. Unlike current hits Fortnite […]

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| by Cara Lui | No comments

[$NFLX] Any Chance for Hulu To Win Under Netflix’s Dominance?

From the most-discussed dramas to award-winning movies, Netflix seems to be dominating the video streaming industry with its extraordinary content. However, this does not automatically make Netflix the industry leader. Its closest American rival Hulu is also growing strong and definitely worth looking into. Currently, Hulu is only available in the United States and Japan. […]

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| by Cara Lui | No comments

Can PUBG Replace Fortnite As The Highest Grossing Mobile Battle Royale Game?

Battle royale games PUBG Mobile and Fortnite both gained enormous popularity among global players and earned billions of dollars for their developers, Tencent and Epic Games. The pair of rivals have been competing for the top position on the game grossing rank. Let’s check out their battlefields with actual consumer data. After surpassing Fortnite for […]

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| by Charlie Sheng | No comments

Pandora’s Stable Subscription Plan is Working

Pandora is one of the first music streaming app of its kind, even though it’s not that noted as its European peer Spotify or bigger player Apple Music in recent years. Its business is actually doing very well with the solid subscription model. In fact, Pandora is one of the top 10 grossing apps in […]

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| by Cara Lui | No comments

Supercell’s Rising Star – Can Brawl Stars Beat Clash of Clans?

Brawl Stars, the latest mobile battling game produced by the maker of classic games Clash of Clans and Clash Royale, is growing fast. It has ranked 10th on the top-grossing game list on iOS in January 2019 just 2 months after its official launch with more than $50 million of earnings. The fast-paced, easy-to-play multiplayer […]

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| by Cara Lui | No comments

Mindful Competition – How did Calm Win Against Headspace?

As mental health is becoming one of the greatest global concerns, mindfulness apps have since grown to be increasingly popular. Dozens of apps join in this emerging trend to provide plenty of meditation materials on and offline, trying to get their shares in this fast-expanding business. Among all types of mindfulness apps, Calm is able […]

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| by Charlie Sheng | No comments

Playrix’s Homescapes is growing fast, but CandyCrush still grossed the most

According to consumer insights company MAI Intelligence, Playrix has grossed more than $1 billion from its popular puzzle games Gardenscapes and its spin-off Homescapes. The two games are a combination of match-3 puzzle game like CandyCrush and a home building storyline. It was first launched in 2017 September, but saw rapid growth since then. Even though its new […]

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| by Julie Liao | No comments

Over 50% of Bumble’s paying users splash out on Tinder to get more woos

Bumble still has a long way to go as to locking its users in its very own app.

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| by Charlie Sheng | No comments

Clash of Clans still Earns it!

After almost 7 years of glory on the App Store, Supercell’s biggest success Clash of Clans still gets the magic to make the players fun. Just as it is in the economic world, the more money and time players invest in the game, the harder it is for them to exit. Players of the Clash […]

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| by Charlie Sheng | No comments

How do mobile users Netflix and Chill?

Today we are going to see if the internet myth of Netflix and Chill is true with real consumer data. How exactly do mobile users interact with the two most important apps for entertainment and dating? Let’s take a look. According to consumer insights intelligence MAI Insights, the user overlap between Netflix and Tinder in […]

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