“Whales” are usually referred to as a small group of people who contribute a large percentage of revenues in successful games. These users’ purchasing behavior can be very different from regular users. Previous studies showed that 1% of the users are responsible for over 59% of the revenues on iPhone’s marketplace in the US. In […]
Read MoreThe “infamous” strategy simulation game Plague Inc gets viral again with the spread of the Coronavirus pandemic. Launched in 2012, the game attracts users with its unique and terrifying theme, yet engages players on public health topics. It’s educational, fun and infectious. According to Measurable AI’s datasets for transactional email receipts, the Plague Inc app […]
Read MoreDating app is now the mainstream way to meet new partners, let’s see how the two paid services, Zoosk and Match.com, work and earn with real consumer data.
Read MoreCasual billiard game 8 Ball Pool has continuously been one of the top grossers among mobile games, earning hundreds of millions for its developer Miniclip. Let us look into some actual consumer data and see what makes this online ball pool game so addictive to players all around the globe. According to MAI intelligence, the […]
Read MoreFrom the most-discussed dramas to award-winning movies, Netflix seems to be dominating the video streaming industry with its extraordinary content. However, this does not automatically make Netflix the industry leader. Its closest American rival Hulu is also growing strong and definitely worth looking into. Currently, Hulu is only available in the United States and Japan. […]
Read MorePandora is one of the first music streaming app of its kind, even though it’s not that noted as its European peer Spotify or bigger player Apple Music in recent years. Its business is actually doing very well with the solid subscription model. In fact, Pandora is one of the top 10 grossing apps in […]
Read MoreBrawl Stars, the latest mobile battling game produced by the maker of classic games Clash of Clans and Clash Royale, is growing fast. It has ranked 10th on the top-grossing game list on iOS in January 2019 just 2 months after its official launch with more than $50 million of earnings. The fast-paced, easy-to-play multiplayer […]
Read MoreAs mental health is becoming one of the greatest global concerns, mindfulness apps have since grown to be increasingly popular. Dozens of apps join in this emerging trend to provide plenty of meditation materials on and offline, trying to get their shares in this fast-expanding business. Among all types of mindfulness apps, Calm is able […]
Read MoreAccording to consumer insights company MAI Intelligence, Playrix has grossed more than $1 billion from its popular puzzle games Gardenscapes and its spin-off Homescapes. The two games are a combination of match-3 puzzle game like CandyCrush and a home building storyline. It was first launched in 2017 September, but saw rapid growth since then. Even though its new […]
Read MoreBumble still has a long way to go as to locking its users in its very own app.
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