| by Charlie Sheng | No comments

A Dip in Garena’s Momentum: Free Fire Slowdown in Spending

Examining Garena’s Free Fire (NYSE: SE) slowdown: Our data-driven insights reveal a shift in consumer spending for this game, highlighting significant trends in the SEA group’s digital gaming portfolio.

Read More
| by Charlie Sheng | No comments

Characterizing the “Whales”: Mining In-App Purchase E-Receipts Data

“Whales” are usually referred to as a small group of people who contribute a large percentage of revenues in successful games. These users’ purchasing behavior can be very different from regular users. Previous studies showed that 1% of the users are responsible for over 59% of the revenues on iPhone’s marketplace in the US. In […]

Read More
| by Charlie Sheng | No comments

Virus Simulation Game Plague Inc Went Viral in China Before Banned

The “infamous” strategy simulation game Plague Inc gets viral again with the spread of the Coronavirus pandemic. Launched in 2012, the game attracts users with its unique and terrifying theme, yet engages players on public health topics. It’s educational, fun and infectious.  According to Measurable AI’s datasets for transactional email receipts, the Plague Inc app […]

Read More
| by Cara Lui | No comments

Tired Of Being Single? Match.com And Zoosk Are Here To Help…Or Are They?

Dating app is now the mainstream way to meet new partners, let’s see how the two paid services, Zoosk and Match.com, work and earn with real consumer data.

Read More
| by Cara Lui | No comments

8 Ball Pool’s Road to Success – From Casual Sports Game to Top Grossing App

Casual billiard game 8 Ball Pool has continuously been one of the top grossers among mobile games, earning hundreds of millions for its developer Miniclip. Let us look into some actual consumer data and see what makes this online ball pool game so addictive to players all around the globe. According to MAI intelligence, the […]

Read More
| by Cara Lui | No comments

[$NFLX] Any Chance for Hulu To Win Under Netflix’s Dominance?

From the most-discussed dramas to award-winning movies, Netflix seems to be dominating the video streaming industry with its extraordinary content. However, this does not automatically make Netflix the industry leader. Its closest American rival Hulu is also growing strong and definitely worth looking into. Currently, Hulu is only available in the United States and Japan. […]

Read More
| by Charlie Sheng | No comments

Pandora’s Stable Subscription Plan is Working

Pandora is one of the first music streaming app of its kind, even though it’s not that noted as its European peer Spotify or bigger player Apple Music in recent years. Its business is actually doing very well with the solid subscription model. In fact, Pandora is one of the top 10 grossing apps in […]

Read More
| by Cara Lui | No comments

Supercell’s Rising Star – Can Brawl Stars Beat Clash of Clans?

Brawl Stars, the latest mobile battling game produced by the maker of classic games Clash of Clans and Clash Royale, is growing fast. It has ranked 10th on the top-grossing game list on iOS in January 2019 just 2 months after its official launch with more than $50 million of earnings. The fast-paced, easy-to-play multiplayer […]

Read More
| by Cara Lui | No comments

Mindful Competition – How did Calm Win Against Headspace?

As mental health is becoming one of the greatest global concerns, mindfulness apps have since grown to be increasingly popular. Dozens of apps join in this emerging trend to provide plenty of meditation materials on and offline, trying to get their shares in this fast-expanding business. Among all types of mindfulness apps, Calm is able […]

Read More
| by Charlie Sheng | No comments

Playrix’s Homescapes is growing fast, but CandyCrush still grossed the most

According to consumer insights company MAI Intelligence, Playrix has grossed more than $1 billion from its popular puzzle games Gardenscapes and its spin-off Homescapes. The two games are a combination of match-3 puzzle game like CandyCrush and a home building storyline. It was first launched in 2017 September, but saw rapid growth since then. Even though its new […]

Read More
  • 1
  • 2