| by Charlie Sheng | No comments

The Psychology of Discounts: Temu vs Shein

Both Temu and Shein are known for their competitive pricing, yet their approaches to discounts are different. Our analysis from Measurable AI’s unique e-receipt panel reveals that Temu is offering exceptionally high discounts to consumers, with orders averaging between 60% and 75% off across all markets. 

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| by Esther Kwong | No comments

Data Bites: How McGriddles Stacked Up in McDonald’s Hong Kong

The much-anticipated arrival of McDonald’s McGriddles has taken Hong Kong by storm. Curious about the order trends during the trial phase? Wondering how McGriddles’ exclusive launch on Foodpanda impacted order volume? Measurable AI digs into the data to reveal the scoop on Hongkongers’ McGriddles obsession.

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| by Charlie Sheng | No comments

Hong Kong Food Delivery Market: A New Triopoly

Hong Kong’s food delivery market was a three-way battle among Foodpanda, UberEats, and Deliveroo from 2018 to 2021. After UberEats quit, the market became a duopoly between Foodpanda and Deliveroo for two years. In 2023, Meituan’s KeeTa entered the scene, once again making it a triopoly battlefield. At Measurable AI, we continuously monitor the market change in the online delivery industry with our proprietary transactional e-receipts data. Subscribe to our newsletter to get updates every month. 

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| by Charlie Sheng | No comments

Five Fun Facts about Indonesia Food Delivery 

Indonesian food is as diverse as its islands. Our data reveals that on platform GrabFood Indonesia, a huge variety of small restaurants contribute the majority of the orders and GMV for the online deliveries in Indonesia. In January 2024, around 75% of the orders came from small merchants (independent restaurant owners), while the rest from local or global franchise restaurants such as Mie Gacoan, KFC. This is an interesting finding because in many of the markets that Measurable AI tracks, big franchise restaurants especially fast food restaurants usually contribute the most of the orders and value on food delivery platforms, but in Indonesia it’s the other way around. 

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| by Charlie Sheng | No comments

Watch Out! KeeTa’s Rapid Rise in Hong Kong

The entry of KeeTa, sister app of Meituan (3690.HK) has intensified the already fierce competition in Hong Kong’s food delivery market. In just six months, KeeTa has significantly marked its presence in Hong Kong, claiming a prominent market share at around 21% by GMV as of December 2023.

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| by Charlie Sheng | No comments

Data on the Table: Hong Kong’s Restaurant Bookings via OpenRice

In this blog, we’ll zoom in on OpenRice, a dominant player in Hong Kong’s restaurant booking arena, which is also a review platform since 1999. The latest data from Measurable AI shows a noticeable growth trend in restaurant reservations made through OpenRice in Hong Kong, although this momentum has experienced a slight deceleration in the most recent quarter of 2023.

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| by Danson Cheng | No comments

MBTI Mysteries Solved: A Deep Dive into E-Receipt Data Insights

Measurable AI has compiled aggregate alternative data from individuals across all the 16 MBTI personality types, on how people with different MBTI types navigate the world of big data. Let’s uncover some intriguing insights!

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| by Charlie Sheng | 73 comments

UberEats vs Foodpanda: Who’s winning Taiwan food delivery market 2023

Bringing you the latest from Taiwan’s online food delivery landscape: UberEats(NYSE: UBER) and Foodpanda (DHER.DE) have been dominating the market as a duopoly since 2020. In our latest analysis, we delve deeper with user behavior data to further explore the ongoing competition.  At Measurable AI, we build and own a unique consumer panel and are […]

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| by Esther Kwong | No comments

Flavor Meets Data 🍔 Unveiling McDonald’s Hong Kong Order Habits (Part 2)

Ever wondered what fuels the appetites of McDonald’s lovers in Hong Kong? Delve into the data-driven revelations as we unveil the top-selling items, breakfast drink favorites, and the precise hours when coffee cravings peak at McDonald’s Hong Kong. Explore these insights meticulously derived from Measurable AI’s proprietary e-receipt data and gain a comprehensive understanding of the fast-food landscape in Hong Kong.

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| by Esther Kwong | No comments

McDonald’s Coffee “Retirement” Report Revealed ☕️ Big Data Analysis of Hongkongers’ Fast Food Ordering Habits (Part 1)

McDonald’s Hong Kong recently announced the retirement of its two legacy coffee products, paving the way for an upgrade to McCafé’s coffee. As we bid farewell to these legacy coffee products that have accompanied loyal Hongkongers for years, it’d be interesting to see what the order volume figures were like from Measurable AI’s proprietary e-receipt datasets.

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