| by Charlie Sheng | No comments

A Dip in Garena’s Momentum: Free Fire Slowdown in Spending

Examining Garena’s Free Fire (NYSE: SE) slowdown: Our data-driven insights reveal a shift in consumer spending for this game, highlighting significant trends in the SEA group’s digital gaming portfolio.

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| by Charlie Sheng | No comments

Characterizing the “Whales”: Mining In-App Purchase E-Receipts Data

“Whales” are usually referred to as a small group of people who contribute a large percentage of revenues in successful games. These users’ purchasing behavior can be very different from regular users. Previous studies showed that 1% of the users are responsible for over 59% of the revenues on iPhone’s marketplace in the US. In […]

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| by Charlie Sheng | No comments

Virus Simulation Game Plague Inc Went Viral in China Before Banned

The “infamous” strategy simulation game Plague Inc gets viral again with the spread of the Coronavirus pandemic. Launched in 2012, the game attracts users with its unique and terrifying theme, yet engages players on public health topics. It’s educational, fun and infectious.  According to Measurable AI’s datasets for transactional email receipts, the Plague Inc app […]

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| by Cara Lui | 2 comments

2019 Rewind: Top 10 Highest Grossing Mobile Games

Happy 2020! 2019 is definitely a huge year for mobile apps and games, with 120 billion downloads all across the globe from both Apple App Store and Google Play, a 5% increase from last year. Thousands of mobile apps benefit from the growth and here are the top 10 games that pulled in the most. […]

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| by Cara Lui | No comments

Is the Pokemon Craze Dying? New Game “Pokemon Masters” Records Downturn in Sales after Successful Launch

“Pokemon Masters”, the new Pokemon mobile game developed by DeNA, has reported a significant drop in revenue after its outstanding launch in August. Reportedly, the game captured $33 million revenue in its first month, beating other Pokemon games such as “Pokemon Quest” and “Pokemon Duel”. Just as everyone’s anticipating that the newbie can be the […]

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| by Cara Lui | No comments

Call of Duty Is Making A Killing Already In Its First Week, Dethroning PUBG and Fortnite

Well-loved game series Call of Duty has just launched its mobile version in regions like the US, Europe, India and Latin America. The classic first-version shooter game records more than 100 million downloads within its first week, surpassing PUBG Mobile (28 million) and Fortnite (22.5 million). Can COD also beat the two battle-royale mega-hits in […]

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| by Cara Lui | No comments

Pokemon Go Just Has Its Best Month Ever In 3 Years

The augmented reality game Pokemon Go recently brings the animation’s villain Team Rocket to its mobile app. The evil enemy “invades” Pokestops in the game, where Pokemon trainers can battle with the team and win to get newly added Shadow Pokemon. The new game mode boosts Pokemon Go’s sales to be the highest over the […]

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| by Cara Lui | No comments

Brawl Stars Surpassed Clash of Clans as the Highest Grossing Supercell Game in 2019 Q1

According to reports, Brawl Stars, the latest game launched by Supercell, has surpassed Clash of Clans to become the highest-grossing game in 2019 Q1 under the game developer label. Brawl Stars has become one of the signature products of Supercell as soon as its launch in December 2018, with stably increasing popularity and revenue. Currently, […]

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| by Cara Lui | No comments

ZEPETO: Why The Craze And Why People Forgot About It So Quickly

Zepeto is a socializing application designed by a Korean photography app SNOW. With its fascinating character customization feature, the app became an overnight heat in China last year in December. Unfortunately, the craze does not last long. Following the international version of Zepeto being removed from the Chinese app store, the app’s revenue and number […]

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| by Cara Lui | No comments

8 Ball Pool’s Road to Success – From Casual Sports Game to Top Grossing App

Casual billiard game 8 Ball Pool has continuously been one of the top grossers among mobile games, earning hundreds of millions for its developer Miniclip. Let us look into some actual consumer data and see what makes this online ball pool game so addictive to players all around the globe. According to MAI intelligence, the […]

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