Build, Don’t Buy: AI Is Reshaping App Store Spending
Measurable AI’s US e-receipt data shows in-app purchase volume down 40% as AI adoption explodes. Here’s what’s behind the shift — and why vibe-coding is next.
Read MoreBeyond the Basket: Top Restaurants and Grocers Driving Talabat’s April 2025 Orders
It’s been a while since I last analysed Measurable AI’s UAE food delivery datasets and authored a piece on who is winning the UAE food delivery wars way back in 2022 (sheesh, how time flies!). In light of Talabat’s IPO last December (the biggest in the UAE for 2024) and further growth in Measurable AI’s […]
Read MoreMcDonald’s Chiikawa Toys Battle: The Winner Is NOT Chiikawa
McDonald’s Hong Kong’s recent Chiikawa Happy Meal campaign set off a wave of kawaii mania from late July to August. When we peeked at the numbers of McDonald’s online store receipts, guess who won the popularity crown?
Read More1% Overlap between Shopee and Competitor – Indonesia E-Commerce Trends
According to Measurable AI’s analysis of millions of consumers’ transactional e-receipts: only 1% of Bukalapak’s users in 2024 overlapped with Shopee’s customer base. This wasn’t a battle for the same shoppers. Bukalapak’s core users lived in a different world than Shopee’s —more rural, cash-driven, with lower average order values (AOV).
Read MorePokémon GO versus TCG Pocket: Pokémon’s top grossing game ranking
Discover which Pokémon Mobile Game captured the most PokéCoins in 2025—from Pokémon GO to TCG Pocket and beyond.
Read MoreDuolingo’s Owl is Dead! Your Inbox is the Crime Scene
On February 11th, it was announced that Duolingo’s mascot – our beloved owl Duo, is dead. In the official statement, Duolingo reveals that Duo has ‘probably died waiting for you to do your lesson’. There had been many speculations around the cause of death, but what if Duo has faked their own murder? To find out, […]
Read MoreMiddle East’s Online Delivery Report You Can’t Miss
We are excited to present our latest industry exploration—the 2020-2024 Middle East Online Delivery (Food + Grocery) Report. The Middle East, with its strategic location and growing consumer spending, has emerged as a crucial region for businesses venturing into the online delivery sector. Building on years of growth in emerging markets, Measurable AI is proud […]
Read MoreMeasurable AI Recognized for Excellence in Data Innovation at the DaLa Awards 2024
We are proud to share that Measurable AI has been honored with two prestigious accolades at the DaLa Awards 2024 in Hong Kong: the Best Data Monetization Award and the Best Data Tech Startup Award.
Read MoreThe Psychology of Discounts: Temu vs Shein
Both Temu and Shein are known for their competitive pricing, yet their approaches to discounts are different. Our analysis from Measurable AI’s unique e-receipt panel reveals that Temu is offering exceptionally high discounts to consumers, with orders averaging between 60% and 75% off across all markets.
Read MoreData Bites: How McGriddles Stacked Up in McDonald’s Hong Kong
The much-anticipated arrival of McDonald’s McGriddles has taken Hong Kong by storm. Curious about the order trends during the trial phase? Wondering how McGriddles’ exclusive launch on Foodpanda impacted order volume? Measurable AI digs into the data to reveal the scoop on Hongkongers’ McGriddles obsession.
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