Five Fun Facts about Indonesia Food Delivery
Indonesian food is as diverse as its islands. Our data reveals that on platform GrabFood Indonesia, a huge variety of small restaurants contribute the majority of the orders and GMV for the online deliveries in Indonesia. In January 2024, around 75% of the orders came from small merchants (independent restaurant owners), while the rest from local or global franchise restaurants such as Mie Gacoan, KFC. This is an interesting finding because in many of the markets that Measurable AI tracks, big franchise restaurants especially fast food restaurants usually contribute the most of the orders and value on food delivery platforms, but in Indonesia it’s the other way around.
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