According to Measurable AI’s analysis of millions of consumers’ transactional e-receipts: only 1% of Bukalapak’s users in 2024 overlapped with Shopee’s customer base. This wasn’t a battle for the same shoppers. Bukalapak’s core users lived in a different world than Shopee’s —more rural, cash-driven, with lower average order values (AOV).
Read MoreOn February 11th, it was announced that Duolingo’s mascot – our beloved owl Duo, is dead. In the official statement, Duolingo reveals that Duo has ‘probably died waiting for you to do your lesson’. There had been many speculations around the cause of death, but what if Duo has faked their own murder? To find out, […]
Read MoreIn this blog, we’ll zoom in on OpenRice, a dominant player in Hong Kong’s restaurant booking arena, which is also a review platform since 1999. The latest data from Measurable AI shows a noticeable growth trend in restaurant reservations made through OpenRice in Hong Kong, although this momentum has experienced a slight deceleration in the most recent quarter of 2023.
Read MoreThe Big Mac Index, introduced by The Economist in 1986, is a simple and popular tool comparing the price of a Big Mac burger in different countries, and helps show if a country’s currency is overvalued or undervalued. But have you ever wondered how online delivery platforms, a phenomenon that’s surged since and post pandemic, […]
Read MoreDid you know that Indonesia is the fourth biggest producer and exporter of coffee in the world? According to Mordor Intelligence, the coffee market in Indonesia is projected to reach USD$ 2.32 billion by 2025, growing at a CAGR of 8.2% during the forecast period. Such growth in demand can be attributed to the increasing […]
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