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1% Overlap between Shopee and Competitor – Indonesia E-Commerce Trends

When Bukalapak stepped away from physical goods in 2025, analysts framed it as a “strategic pivot.” But here’s what they overlooked: Bukalapak wasn’t just losing—it was actually operating in a parallel universe.

According to Measurable AI’s analysis of millions of consumers’ transactional e-receipts: only 1% of Bukalapak’s users in 2024 overlapped with Shopee’s customer base. This wasn’t a battle for the same shoppers. Bukalapak’s core users lived in a different world than Shopee’s —more rural, cash-driven, with lower average order values (AOV).

Pokémon GO versus TCG Pocket: Pokémon’s top grossing game ranking

Discover which Pokémon Mobile Game captured the most PokéCoins in 2025—from Pokémon GO to TCG Pocket and beyond.

Duolingo’s Owl is Dead! Your Inbox is the Crime Scene

On February 11th, it was announced that Duolingo’s mascot – our beloved owl Duo, is dead. In the official statement, Duolingo reveals that Duo has ‘probably died waiting for you to do your lesson’. There had been many speculations around the cause of death, but what if Duo has faked their own murder? To find out, […]

Middle East’s Online Delivery Report You Can’t Miss

We are excited to present our latest industry exploration—the 2020-2024 Middle East Online Delivery (Food + Grocery) Report. The Middle East, with its strategic location and growing consumer spending, has emerged as a crucial region for businesses venturing into the online delivery sector.  Building on years of growth in emerging markets, Measurable AI is proud […]

Measurable AI Recognized for Excellence in Data Innovation at the DaLa Awards 2024

We are proud to share that Measurable AI has been honored with two prestigious accolades at the DaLa Awards 2024 in Hong Kong: the Best Data Monetization Award and the Best Data Tech Startup Award.

The Psychology of Discounts: Temu vs Shein

Both Temu and Shein are known for their competitive pricing, yet their approaches to discounts are different. Our analysis from Measurable AI’s unique e-receipt panel reveals that Temu is offering exceptionally high discounts to consumers, with orders averaging between 60% and 75% off across all markets. 

Data Bites: How McGriddles Stacked Up in McDonald’s Hong Kong

The much-anticipated arrival of McDonald’s McGriddles has taken Hong Kong by storm. Curious about the order trends during the trial phase? Wondering how McGriddles’ exclusive launch on Foodpanda impacted order volume? Measurable AI digs into the data to reveal the scoop on Hongkongers’ McGriddles obsession.

Hong Kong Food Delivery Market: A New Triopoly

Hong Kong’s food delivery market was a three-way battle among Foodpanda, UberEats, and Deliveroo from 2018 to 2021. After UberEats quit, the market became a duopoly between Foodpanda and Deliveroo for two years. In 2023, Meituan’s Keeta entered the scene, once again making it a triopoly battlefield. At Measurable AI, we continuously monitor the market change in the online delivery industry with our proprietary transactional e-receipts data. Subscribe to our newsletter to get updates every month. 

Five Fun Facts about Indonesia Food Delivery 

Indonesian food is as diverse as its islands. Our data reveals that on platform GrabFood Indonesia, a huge variety of small restaurants contribute the majority of the orders and GMV for the online deliveries in Indonesia. In January 2024, around 75% of the orders came from small merchants (independent restaurant owners), while the rest from local or global franchise restaurants such as Mie Gacoan, KFC. This is an interesting finding because in many of the markets that Measurable AI tracks, big franchise restaurants especially fast food restaurants usually contribute the most of the orders and value on food delivery platforms, but in Indonesia it’s the other way around. 

Watch Out! Keeta’s Rapid Rise in Hong Kong

The entry of Keeta, sister app of Meituan (3690.HK) has intensified the already fierce competition in Hong Kong’s food delivery market. In just six months, Keeta has significantly marked its presence in Hong Kong, claiming a prominent market share at around 21% by GMV as of December 2023.