McDonald’s Chiikawa Toys Battle: The Winner Is NOT Chiikawa
McDonald’s Hong Kong’s recent Chiikawa Happy Meal campaign set off a wave of kawaii mania from late July to August, with each toy release resulting in a surge of app orders, and plenty of FOMO (Fear of Missing Out) while stock lasted. But when we peeked at the numbers of McDonald’s online store receipts, one thing stood out — Chiikawa didn’t win the popularity crown.
At Measurable AI, we build and own a unique consumer panel and are the largest transactional email receipt data provider for the emerging markets including Southeast Asia, Latin America, Middle East, and Africa. We are well regarded for our comprehensive dataset across the digital economy including food-delivery, ride-hailing, and e-commerce.
The Chiikawa Popularity Rankings
Based on Measurable AI’s exclusive consumer panel, here’s how each toy ranked by total e-receipts since their release date:
The table shows the recent leaderboard from McDonald’s Chiikawa Happy Meal campaign, with Hachiware (ハチワレ) taking the top spot, followed closely by Usagi (うさぎ) and Rakko (ラッコ). Chiikawa (ちいかわ) — landed in fourth place, while Momonga (モモンガ) rounded out the rankings. This table highlights the staggered rollout strategy that kept fans engaged over the campaign period.
What’s next?
The Chiikawa Happy Meal campaign isn’t over yet — several more toys are still waiting to make their debut until late August. With each release, the leaderboard could see a shake-up as fans rally behind their favourite characters. We’ll be watching closely to see if Chiikawa stages a comeback or if other characters take the spotlight. Stay tuned as we continue tracking the Chiikawa craze and share the next round of results.
About Measurable AI
At Measurable AI, we build and own a unique email receipt consumer panel and have become the largest transactional email receipt data provider for the emerging markets. We are well regarded for the granular insights that can be extracted from our comprehensive datasets across the digital economy, including e-commerce, food delivery, ride-hailing and fintech.
Check out our other McDonald’s blogs: How McGriddles Stacked Up in McDonald’s Hong Kong, McDonald’s Coffee “Retirement” Report , Measurable AI’s Big Mac Food Delivery Index.
*The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.
