Pokémon GO versus TCG Pocket: Pokémon’s top grossing game ranking
Trainers, ever wondered which Pokémon mobile game is raking in the most PokéCoins? While Pokémon GO is still the biggest hit in the franchise even after nearly a decade, other games like Pokémon Unite and Pokémon TCG Pocket have also found their own fans. Let’s check out the spending trends of Pokémon games and see which game is the true champion!
At Measurable AI, we build and own a unique consumer panel and are the largest transactional email receipt data provider for emerging markets including Southeast Asia, Latin America, the Middle East, and Africa. We are well regarded for our comprehensive dataset across the digital economy including food-delivery, ride-hailing, and e-commerce.
Pokémon GO Still Dominates in Transaction Volume
Based on our e-receipt panel, Pokémon GO has consistently generated the highest number of in-app transactions each quarter since its launch in 2016. While newer entries like Pokémon Unite and Pokémon TCG Pocket saw bursts of activity after launch, their momentum quickly tapered off.
To make the comparison fair, we indexed each title’s receipt volume against GO’s launch quarter (Q3 2016 = 100). This makes clear how far the others stand from GO’s original scale.
Pokémon TCG Pocket peaked at around ~20% of Pokémon GO’s benchmark, while Pokémon Unite never crossed the 10% mark, highlighting the fact that Pokémon GO’s early lead in user base and its location-based limited-time events gave it a competitive edge that’s hard to replicate.
Which Pokémon Mobile Game Delivers the Highest AOV?
We also looked at average order value (AOV) on iOS App Store:
- Pokémon Sleep leads with the highest average order value (AOV) among all titles in Q1 2025, despite its relatively low transaction volume.
- Pokémon Masters EX shows fluctuation but maintains mid-tier AOV performance.
- Pokémon TCG Pocket stays solid with high AOVs, while Pokémon GO and Pokémon Unite remain consistent at the lower end.
Trainers’ Picks: The Most Popular Character Bundles
Digging deeper into item-level purchases in Pokémon TCG Pocket, we analyzed six multilingual bundles and grouped them into three major character-themed offerings on Android side:
The Gardevoir Bundle led the pack in popularity, followed closely by the Sinnoh League Champion — Cynthia Bundle. Despite Mewtwo’s legendary status, its themed bundle ranked lowest — possibly due to release timing or packaging format. This highlights how character loyalty can significantly influence in-game purchasing behavior.
Fun Fact: Not all legendaries are equal — especially when it comes to sales performance.
Trainers, Stay Tuned
As the Pokémon mobile universe continues to expand, the battle for player spending is far from over. With new content drops, evolving monetization models, and region-specific promotions, each title has room to shift the leaderboard. Whether through high-value bundles or mass engagement strategies, the next breakout moment could come from anywhere—trainers and developers alike should keep their eyes on the map.
Follow our insights blog and newsletter for more hot topics. Click here if you are interested in the e-receipt insights of other games like Free Fire. Or if you are a hedge fund, corporation or in research and looking for the most up-to-date transactional data insights at [email protected].
About Measurable AI
At Measurable AI, we build and own a unique email receipt consumer panel and have become the largest transactional email receipt data provider for emerging markets. We are well regarded for the granular insights that can be extracted from our comprehensive datasets across the digital economy, including e-commerce, food delivery, ride-hailing and fintech.
Check out our latest Reports: 2024 AltAsia Online Delivery Report, 2019-2022 Food Delivery Annual Report for Asia, Asia & Americas Ride-hailing Report 2019-2023.
*The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.
